From the Director’s Desk – Winter 2014

Franklin_2013_squareIt was just over two years ago, the Virtual Campus along with the rest of the Wayland system was celebrating all-time record high enrollments.  Since then, Wayland as well as most of the rest of Higher Education has seen significant decline in numbers, particularly in the non-traditional student population.  In this environment, it pays to stop and evaluate who we are and why we do what we do.

As I’m sure it is with all of our staff and faculty, Wayland’s mission is at the core of everything I try to do for my students and for the university.

Wayland Baptist University exists to educate students in an academically challenging, learning-focused, and distinctively Christian environment for professional success and service to God and humankind.

When it comes to our online programs, I encourage you to see your role as an instructor, advisor, or other service staff to our students, as a way of accomplishing that Christian mission.  For me, that means focusing on what makes Wayland special.

Wayland has small school values but gives its students big school opportunities. Wayland provides personalized attention to our students so that they feel prioritized and not automated. At Wayland, individuals matter. In our online courses, we strive to be both student-centered AND Christ-centered. Wayland is committed to the whole person, not just academic advancement.

I also encourage you to ask yourself, what can you do to help?  The most important thing that will grow our programs and expand our reach is for our instructors to continue to provide a high quality online learning experience coupled with first-rate engagement with their students.

Wayland is great because her people are great.  We know you care about your students’ success so continue to strive to make sure your students know that as well.  It’s about communication, responsiveness, and making sure they know you have their best interest at heart.  Your high standards, constructive feedback, and responsiveness is key to their success.

Thank you for all you,

Dr. Scott R. Franklin
Director of the Virtual Campus
Wayland Baptist University


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